Achievements

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Rorex Marketing Solutions

Well of course we want to boast that our Chief Consultant at Rorex Marketing Solutions has over two decades of marketing communications experience, and that her work is award-winning. But we know you’re not interested in puffery, so here they are, the simple facts about some of her career achievements.
Achievements

New Marketing Plan

Conducted market research and developed a new marketing plan which provided for rebranding of family practice clinics and an oncology service line. Rebranding resulted in a 17% increase in utilization over the first three years.

New Media Strategy

Developed a new media strategy for the Stanislaus County Fair which included the launch of a full-service, on-site Media Center. Increased media presence during the run of the fair from an unmonitored number of media guests, to an average of 220 print, online, radio, and television reporters/representatives during the 10-day run.

Public Relations and Consumer Engagement

Created public relations and consumer engagement campaigns for consecutive annual giving campaigns. Results consistently reached $1 million in donations over a six-week period for each of the eight years of involvement.

Marketing Communication Plan

Developed and managed a new marketing communication plan, including launch of its social media marketing, for the county’s largest community event–the Stanislaus County Fair. Resulted in increased attendance of 11,000 guests (226,509) — the highest attendance in 10 years.

Public Relations and Social Media

Received three Awards of Excellence from the Central Valley Public Relations Organization in three categories: Brochure, Special Event and Non-Profit Website. Received a Certificate of Merit award for the launch of a healthcare provider’s social media.

Best Media Kit

Received two 1st place awards for Best Media Kit from the Western Fair’s Association

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