Our Award-Winning Marketing Strategy

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Our Award-Winning Marketing Strategy

We love when we produce award-winning work for our clients.  In January 2019, the Western Fairs Association recognized our client, the San Mateo County Fair, with a 1st Place Achievement Award for Fair Time Innovative Marketing Strategy. In fact, we are delighted to share that of the 13 awards received by the San Mateo County Fair, eight awards were marketing related.

This is a perfect example of working with a client who has the courage and the vision to try something new and different.  After conducting a detailed marketing analysis for the San Mateo County Fair,  we presented data that supported a major change in their pre-sales marketing strategy.  We recommended a major shift in their media mix and new concepts to increase consumer engagement.  The research data, supported with their new marketing plan, resulted in a 126% increase in pre-sales gross.

Today we are celebrating with the San Mateo County Fair!  Check out San Mateo’s press release in which they announce their 13 awards https://bit.ly/2U1cTdO

 


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Pennie Rorex

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