Conducted market research and developed a new marketing plan which provided for rebranding of family practice clinics and an oncology service line. Rebranding resulted in a 17% increase in utilization over the first three years.
Developed a new media strategy for the Stanislaus County Fair which included the launch of a full-service, on-site Media Center. Increased media presence during the run of the fair from an unmonitored number of media guests, to an average of 220 print, online, radio, and television reporters/representatives during the 10-day run.
Developed and managed a new marketing communication plan, including launch of its social media marketing, for the county’s largest community event–the Stanislaus County Fair. Resulted in increased attendance of 11,000 guests (226,509) — the highest attendance in 10 years.
Received two 1st place awards for Best Media Kit from the Western Fair’s Association